Located along the narrow lane next to the Goddess of Mercy Temple, a famous tourist hot spot – there is a building with the sign ‘Kedai Gaharu Keat Seang’ (once an incense shop) where you will find The Alley cafe housed within. The cafe is famous for their specialty coffee and snacks.
The visual direction was created to reflect the youthful and mischievous spirit of the cafe’s crew – as seen in the hand drawn logo and illustrations of their signature churros, cheesecakes and coffees that are applied across the collaterals.
Task: Brand Identity
Category: Food & Beverage
Art direction: TE PERSPECTIVE
Design: TE, Yimin Heng
Calligraphy: Yimin Heng
Photography: TW Freeman
Operation and brand consultation: Foci Collective