INFO

TE PERSPECTIVE is the design practice and creative consultancy of Malaysia designer Ted Lim. He work with brands from all over the world to develop solutions that focus on usability, clarity and creativity.

At TEP, we believe design can open up all sorts of possibilities that can be used to define a preferable future for companies, cities, and societies. With a dedicated approach to each project at hand, we offer new perspectives and create purpose-built solutions that function for your goals and connect with the right audiences.

CORE SERVICES

Brand strategy
Brand identity
Social media content

Art direction
Website design
Graphic design

SIN BEE CONFECTIONERY

The products of Sin Bee Confectionery are all done by hand, from scratch, in small batches and with only the finest ingredients by the Kok sisters who are passionate in baking.

By combining the illustrations of traditional baking elements with bold colour, we have created a modern yet compelling packaging design that act as a presentable and appealing gift for festive season.

Task: Brand Identity

Category: Food & Beverage

Art direction: TE PERSPECTIVE

Design: TE

Illustration: Yimin Heng

Photography: TW Freeman

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