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TE PERSPECTIVE

BREAD LADY

Bread Lady is a modern bakery based in Penang. With the opening of their first store in an area that has large number of tuition centres, they hope to attract parents and children by offering breads with modern twist on traditional classics.
The brand’s visual language is inspired by the limitless imagination of children. By just looking at any breads, children often can imagine a world where breads are living things, breads that can go surfing, traveling, dancing or even baking more breads. The contrasting mix of blue and pink colours are used to layer a pop treatment and youthful appeal to the brand. The interior design continues the visual language of Bread Lady to further express their story and values.
Task: Brand Identity
Category: Food & Beverage
Art direction: TE PERSPECTIVE
Design: TE
Illustration: Yimin Heng
Motion graphic: Jwohan Lim
Interior design: Empt Studio
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