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INFO
TE PERSPECTIVE is the design practice and creative consultancy of Malaysia designer Ted Lim. He work with brands from all over the world to develop solutions that focus on usability, clarity and creativity.
At TEP, we believe design can open up all sorts of possibilities that can be used to define a preferable future for companies, cities, and societies. With a dedicated approach to each project at hand, we offer new perspectives and create purpose-built solutions that function for your goals and connect with the right audiences.
CORE SERVICES
Brand strategy
Brand identity
Social media content
Art direction
Website design
Graphic design
TE PERSPECTIVE

BONDWITH

Bondwith engaged with TE PERSPECTIVE early on, to build a brand strategy in parallel with product development that address the rapid changes happening in fashion and retail.
The goal is to stay away from fast fashion market and into a more premium position and timeless expression. By introducing a design system that is minimal and grid system based, we established a strong foundation that enable the smooth development of every part of the brand experience — from labels, packaging, photography and website to their social media. The resulting visual system celebrates the core inspirations at play: between Malaysian culture and American heritage, Japanese precision and German innovation, the distinct design and the implied functionality.
Task: Brand Identity
Category: Fashion & Lifestyle
Art direction: TE PERSPECTIVE
Design: TE
Photography: TW Freeman
Styling: TE PERSPECTIVE
Jacket calligraphy: Yimin Heng
Model: Alex, Stephen, Huichjin
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