INFO

TE PERSPECTIVE is the design practice and creative consultancy of Malaysia designer Ted Lim. He work with brands from all over the world to develop solutions that focus on usability, clarity and creativity.

At TEP, we believe design can open up all sorts of possibilities that can be used to define a preferable future for companies, cities, and societies. With a dedicated approach to each project at hand, we offer new perspectives and create purpose-built solutions that function for your goals and connect with the right audiences.

CORE SERVICES

Brand strategy
Brand identity
Social media content

Art direction
Website design
Graphic design

THE ALLEY

Located along the narrow lane next to the Goddess of Mercy Temple, a famous tourist hot spot – there is a building with the sign ‘Kedai Gaharu Keat Seang’ (once an incense shop) where you will find The Alley cafe housed within. The cafe is famous for their specialty coffee and snacks.

The visual direction was created to reflect the youthful and mischievous spirit of the cafe’s crew – as seen in the hand drawn logo and illustrations of their signature churros, cheesecakes and coffees that are applied across the collaterals.

Task: Brand Identity

Category: Food & Beverage

Art direction: TE PERSPECTIVE

Design: TE, Yimin Heng

Calligraphy: Yimin Heng

Photography: TW Freeman

Operation and brand consultation: Foci Collective