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INFO
TE PERSPECTIVE is the design practice and creative consultancy of Malaysia designer Ted Lim. He work with brands from all over the world to develop solutions that focus on usability, clarity and creativity.
At TEP, we believe design can open up all sorts of possibilities that can be used to define a preferable future for companies, cities, and societies. With a dedicated approach to each project at hand, we offer new perspectives and create purpose-built solutions that function for your goals and connect with the right audiences.
CORE SERVICES
Brand strategy
Brand identity
Social media content
Art direction
Website design
Graphic design
TE PERSPECTIVE

FUKU EATERY & DESSERTS

Fuku Eatery & Desserts is a Japanese cafe restaurant located in the central business district of George Town, Penang.
Maneki Neko (the Japanese lucky cat that is believed to attract good luck and fortune for its owners) plays an important role as the key visual element for the logo and brand identity. By infusing Japanese indigo color and the simplified version of The Great Wave off Kanagawa, we have created a brand identity that convey Japanese foods and culture in a sophisticated and distinctive way.
Task: Brand Identity
Category: Food & Beverage
Art direction: TE PERSPECTIVE
Design: TE
Photography: TW Freeman
Motion graphic: Jwohan Lim
Poker cards illustration: Yi Hong Heng
Operation and brand consultation: Foci Collective
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